In his ninth book,
Entrepreneurial Genius: The Power of Passion,
Professor Landrum reveals in a light and entertaining style, his
Twelve Laws of Entrepreneurial Genius.
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| From a cast of 50 charismatic entrepreneurs, Landrum selects a dozen, including Sam Walton, Martha Stewart, Donald Trump and Hugh Hefner, whom he profiles in some depth. In these profiles, he shows the steps in their climb to success and the personality traits and practices that propelled them to this pinnacle. |
Dr. Gene Landrum was the first President of Chuck E. Cheese, the popular family-oriented restaurant chain with over 400 locations.
A preeminent authority on the psychology of success, he teaches at Hodges University in Naples, Florida and has appeared on hundreds of radio and television talk shows. |
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Do You Have What it Takes
To Be an Entrepreneur?
Attendees at Landrum’s lectures often ask how they can determine whether they have what it takes to be an entrepreneur. To anticipate this need, Dr. Landrum has included a self-assessment exercise for measuring one’s entrepreneurial propensity. For those with an inclination to entrepreneurship, there is a chapter that provides guidance on the challenges and techniques in launching a new venture. |
